Privacy Policy

Effective Date: December 2024

18+ Only: Our Service is exclusively for users aged 18 years and older. We do not knowingly collect personal information from anyone under 18.

Baby World AI Ltd ("us", "we", or "our") operates the Pregnancy AI mobile application and website pregnancyai.app (the "Service"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our pregnancy tracking and AI-powered gender prediction service.

We are committed to protecting your privacy, especially your sensitive pregnancy and health information.

1. Information We Collect

We collect the following types of information to provide and improve our Service:

Personal Identification Information

• Name: Collected during account creation for personalization and communication
• Email Address: Required for account creation, login, customer support, and marketing communications (if opted in)
• Apple Sign-In Data: When you sign in with Apple, we receive your Apple ID and email address (if you choose to share it)

Sensitive Health and Pregnancy Information

Important: This includes highly sensitive medical information that receives special protection under our security protocols.

• Due Dates and Pregnancy Timeline: Your estimated due date and pregnancy progress tracking
• Baby Gender Predictions: AI analysis results from uploaded ultrasound images
• Pregnancy Symptoms: Health indicators, symptoms, and medical tracking information you choose to log
• Fetal Movement Tracking: Kick counts and movement patterns you record
• Contraction Timing: Labor progression and contraction data
• Pregnancy Milestones: Weekly progress, medical appointments, and health checkpoints

Images and Media Content

• Ultrasound Images: Photos you upload for AI gender prediction analysis
• Profile Photos: Avatar images for your account personalization

Important: By uploading ultrasound images, you transfer ownership of these images to us for AI training and improvement purposes. We anonymize all images before using them for training to protect your privacy.

Communication Data

• Customer Support Messages: Your inquiries, support requests, and our responses
• Email Communications: Marketing emails and service notifications (if you've opted in)
• Push Notifications: Pregnancy reminders and milestone alerts

Purchase and Subscription Information

• Premium Subscriptions: Monthly or yearly subscription status and payment history
• In-App Purchases: "Mini-Me" generation purchases and other premium features
• Transaction Records: Purchase dates, amounts, and receipt validation data

Usage and Analytics Data

• Product Interactions: Which features you use, how often, and for how long
• App Behavior: Screen navigation, session duration, feature preferences
• Performance Data: Crash reports, error logs, loading times, and app performance metrics

Technical Identifiers

• User ID: Unique identifier for your account in our database
• Device ID: Device identifier for app functionality and cross-device synchronization
• Session Data: Login states, app preferences, and settings

Advertising and Marketing Data

• Ad Interaction Data: Which advertisements you view and interact with
• Marketing Preferences: Your communication preferences and opt-in/opt-out choices
• Cross-App Tracking: Data used to show you relevant ads across other apps and websites

2. How We Use Your Information

App Functionality

• Creating and managing your account
• Providing pregnancy tracking and milestone calculations
• Processing AI-powered ultrasound gender predictions
• Enabling premium features for subscribers
• Synchronizing data across your devices
• Providing customer support and technical assistance

Personalisation

• Customizing your pregnancy journey content and recommendations
• Sending personalized milestone notifications and reminders
• Tailoring health tips and advice based on your pregnancy stage
• Recommending relevant features and content

Marketing and Advertising

• Sending promotional emails about our services (if you've opted in)
• Sharing anonymized data with advertising partners for targeted advertisements
• Showing you relevant ads across other apps and websites
• Conducting market research and user engagement campaigns

Analytics and Improvement

• Monitoring app performance and identifying technical issues
• Analyzing feature usage to improve our Service
• Training and improving our AI models using anonymized ultrasound images
• Conducting research to enhance pregnancy tracking accuracy

3. Data Sharing and Third Parties

Service Providers

We share your data with trusted third-party service providers who help us operate our Service:

• Supabase: Database hosting and user authentication
• OpenAI: AI processing for ultrasound gender prediction
• Apple App Store: Payment processing for subscriptions and purchases
• Expo/EAS: App deployment and update services

Advertising Partners

We share anonymized and aggregated data with advertising partners to:

• Show you relevant advertisements within our app and across other platforms
• Enable cross-app tracking for personalized advertising experiences
• Conduct market research and behavioral analysis

You can opt out of advertising tracking through your device settings or by contacting us.

Research Partners

We may share anonymized data with research institutions and healthcare organizations for:

• Medical and pregnancy research studies
• Improving AI prediction accuracy
• Contributing to pregnancy health knowledge

Data Sales

We may sell anonymized, aggregated data to third parties for advertising and market research purposes. This data cannot be used to identify you personally.

You have the right to opt out of data sales by contacting us at hello@babyworld.ai.

Legal Requirements

We may disclose your personal data when required by law, to protect our rights, prevent fraud, or ensure user safety, or to protect and defend the rights or property of Baby World AI Ltd.

4. Data Security and Protection

We implement industry-standard security measures to protect your information:

• Encryption: All sensitive data is encrypted in transit and at rest
• Access Controls: Limited employee access to personal information on a need-to-know basis
• Regular Security Audits: Ongoing monitoring and security assessments
• Special Protection for Health Data: Enhanced security protocols for pregnancy and medical information

Important: While we use commercially reasonable security measures, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

5. Your Rights and Choices

Account Management

• Access Your Data: View and download your personal information through your account settings
• Update Information: Modify your profile, preferences, and pregnancy information at any time
• Delete Account: Request complete deletion of your account and all associated data

Communication Preferences

• Marketing Opt-Out: Unsubscribe from promotional emails using the link in any email or through your account settings
• Push Notifications: Disable pregnancy reminders and alerts through your device settings

Data Usage Rights

• Advertising Opt-Out: Opt out of targeted advertising through your device's privacy settings
• Data Sales Opt-Out: Prevent the sale of your anonymized data by contacting us
• AI Training Opt-Out: Request that your images not be used for AI training purposes

To exercise any of these rights, contact us at hello@babyworld.ai

6. Data Retention

• Active Accounts: We retain your data as long as your account remains active
• Deleted Accounts: Personal information is securely deleted within 30 days of account deletion
• Anonymised Data: May be retained longer for research and AI training purposes
• Legal Requirements: Some data may be retained longer to comply with legal obligations

7. Age Restriction and Children's Privacy

Our Service is exclusively for users aged 18 years and older. We do not knowingly collect personal information from anyone under 18. If you believe we have collected information from someone under 18, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your privacy rights regardless of where your data is processed.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we make changes, we will:

• Post the new Privacy Policy on this page
• Update the "Effective Date" at the top
• Notify you via email or in-app notification for significant changes

10. Contact Us

If you have any questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

Email: hello@babyworld.ai
Company: Baby World AI Ltd
Service: Pregnancy AI (pregnancyai.app)

Your Privacy Matters: We're committed to transparency about how we handle your pregnancy and health information. If you ever have concerns about your privacy or data usage, we're here to help.

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